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Converse:  The balanced lifting shoe.

 Ask: To create three OOH ads that targeted a specific type of audience in a unique, unexpected way. 

Solution: I chose Converse as I see many powerlifters using these shoes in the gym. I wanted to promote how they are flat and provide balance. This is not what Converse is known for but this insight led me to this mini campaign.

* Bronze Augusta Addy Award Winner 2023 - Print 

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